Ashgrove Festival Trust
Exhibition ticket
Ninety-six thousand tickets for a three-day festival, checked in poor light by stewards who have four seconds each.
Ashgrove Festival Trust 2023
Job file
- Institution
- Ashgrove Festival Trust
- Document
- Event ticket
- Year
- 2023
- Quantity
- 96,000
- Substrate
- Ticket Board 300gsm
- Sector
- Events
- Features
- Split-duct (rainbow) printing , Latent image , UV-reactive fibres
The whole brief was the four seconds. A steward at a gate at dusk cannot be asked to look for microtext, and cannot be given a loupe. Everything on this ticket is checkable at arm’s length or by a lamp on a lanyard.
The primary feature is a latent image sited where a thumb naturally falls, so the tilt that reveals it is a movement the steward is already making. Fibres in the board give the second check under the ultraviolet lamps at the gate. The split-duct band across the face is a third, and doubles as the day code — a different colour pair for each of the three days.
Volume
At ninety-six thousand the economics change: the ticket board is a stock line rather than a bespoke make, and the intaglio pass was dropped in favour of the features above, which is the right trade when a document lives for one evening.